General Motors built the broadest dedicated-EV lineup of any legacy American maker — and then the market it was priced for disappeared. GM’s EV sales dropped 27.5% in the first half of 2026, and the mechanism matters more than the number: the dead tax credit split the lineup, gutting the affordable Chevrolet story while Cadillac’s wealthier buyers held steadier.
That split is the American EV market in miniature: subsidy-built demand meeting a subsidy-free price sheet. The battery-longevity perception gap — a 0.3% failure rate against buyers pricing in imaginary repair bills — is part of the same demand problem: fear discounts that the numbers don’t support.
The comparisons that frame GM’s choices: Ford, running the same gauntlet with bolder reported bets; Rivian beating estimates and raising guidance as the insurgent; Tesla as the incumbent everyone measures against. The filings where strategy becomes fact live on the SEC desk.
Every GM story lands in the feed below.
Why did GM's EV sales fall so hard?
The tax credit died, and it died hardest for exactly the buyers GM's affordable Chevrolet EVs were built for. The 27.5% first-half drop is really two stories: price-sensitive Chevrolet demand evaporating, Cadillac's wealthier buyers holding steadier.
Is GM giving up on EVs?
Repricing, not retreating — so far. The capital keeps flowing but the timelines stretch, which is the same choice every legacy maker faces in a post-credit market. The disclosures tell the real story, which is why we read the filings.
GM or Ford — who is better positioned?
GM has the broader dedicated-EV lineup; Ford has the bolder reported strategic bets. Both are exposed to the same policy shock, and the honest answer is that neither has shown a cost base that works without subsidy yet.