Expanding Color Options for Tesla Owners
Tesla, the trailblazer in electric vehicles, has recently updated its car wrap offerings, introducing a more affordable pricing structure and adding a new color, ‘Satin Abbyss Blue’, for Model 3 and Model Y owners.
This move is set to add more flair and customization options for Tesla enthusiasts.
Addressing Demand for Diversity in Color
Historically, Tesla has offered a limited range of paint colors, prompting many owners to turn to third-party providers for more diverse and personalized wrap options.
In response to this trend, Tesla launched its own line of ‘color paint protection film’, commonly known as car wraps, late last year.
Initially, these wraps, available exclusively through official Tesla installers, were priced between $7,500 and $8,000.
Price Reduction and New Addition
In a significant development, Tesla has now reduced the prices of these wraps to a range of $5,700 to $6,000.
While still on the higher side compared to some third-party offerings, the new pricing is considerably more accessible for Tesla owners looking to customize their vehicles, such as the Model Y.
Alongside the price cut, Tesla has expanded its color palette with the introduction of ‘Satin Abyss Blue‘, adding to the aesthetic options available to customers.
Availability and Popularity of Colors
Tesla’s car wraps are currently available for purchase exclusively through the Tesla app.
This approach allows Tesla to directly inform owners about their eligibility for the service.
However, it’s worth noting that the availability of these wraps is still limited to certain regions.
One interesting point to note is the recent announcement from Tesla that the ‘Rose Gold’ color option, possibly the most distinctive in their collection, has sold out.
This indicates a strong customer interest in unique and eye-catching color choices for their vehicles.
Tesla’s move to reduce wrap prices and introduce a new color option reflects the company’s commitment to catering to its customers’ desires for more personalization and variety.
With these changes, Tesla owners now have more opportunities to make their vehicles stand out, aligning with their personal style preferences.
As Tesla continues to innovate not only in technology but also in customer experience, it further solidifies its position as a leader in the electric vehicle market.
Photos courtesy of Tesla.