Geely Automobile Holdings, led by billionaire Li Shufu, is making waves in Europe‘s electric vehicle (EV) market by launching its namesake brand in Italy with all-electric and hybrid SUVs. Announced on Thursday, July 3, 2025, this move marks Geely’s first entry into Italy, partnering with Saudi-owned distributor Jameel Motors to introduce the EX5 electric SUV and a Super Hybrid plug-in model in the fourth quarter.

This expansion reflects China‘s growing push into Europe’s EV sector, where brands like BYD and MG lead the charge. For EV enthusiasts and industry watchers, this development signals a significant step in diversifying the region’s electrified vehicle landscape, reports Bloomberg.

Geely Brings All-Electric And Hybrid Suvs To Italy, Boosting China’s Ev Expansion

Geely’s Italian Entry: A Technical and Strategic Leap

The Geely EX5 electric SUV, showcased in sleek white with a modern design, highlights the brand’s focus on battery-electric and hybrid technology. This model features a streamlined body and advanced wheel design, tailored to meet Europe’s demand for efficient, stylish EVs. Italy’s transition to cleaner powertrains has gained momentum, with pure EV sales reaching 28% and plug-in hybrid sales at 55% in the first half of 2025, according to industry data. However, battery-electric cars still hold just 6% of the market in June, leaving room for Geely to carve out a niche. The partnership with Jameel Motors, which plans a dealership network with around 100 sales and service points across Italy, aims to accelerate this growth.

Geely’s entry aligns with a broader trend of Chinese automakers expanding in Europe. The company’s collaboration with Jameel Motors builds on an agreement signed in Poland in April, expanding its foothold in one of the continent’s largest auto markets. This move contrasts with Germany and France, where EV adoption has lagged, yet it positions Geely to compete with leaders like BYD, which registered 7,111 EVs in May across Europe—a 158% year-over-year increase.

Industry Trends and Economic Impact

China’s EV makers are rapidly gaining ground, with total registrations reaching 16,471 in May, a 51% rise from last year, per Jato Dynamics data. BYD tops the list with 7,111 units, followed by MG at 4,114, though MG saw a 40% drop. Other brands like Xpeng (1,586 units, up 348%) and Leapmotor (1,316 units) also show strong growth, while Omoda and Zeekr contribute 835 and 387 units, respectively. This surge reflects a 51% overall increase for Chinese brands, bolstered by competitive pricing and advanced battery tech, often priced lower than European counterparts when converted to USD.

Economically, this expansion could pressure traditional automakers like Volvo and Polestar—where Li Shufu holds stakes—while creating jobs in Italy’s service sector. The EX5’s entry, priced competitively in the European market (exact USD figures pending local pricing), may challenge established players, especially as Italy’s industrial group Unrae notes the country‘s slow but steady shift toward electrification. For EV owners, this means more options and potentially lower costs, though regulatory hurdles and local preferences could shape adoption rates.

Implications for EV Enthusiasts and the Industry

Geely’s Italian debut offers EV enthusiasts access to innovative models with hybrid and electric options, enhancing range and efficiency for urban and rural driving. The Super Hybrid plug-in, combining electric and gas power, suits Italy’s diverse terrain, offering flexibility where charging infrastructure lags. However, the success hinges on Jameel Motors’ ability to establish a robust network and navigate Europe’s strict emissions standards.

This move underscores China’s rising influence in the global EV market, challenging Western brands to innovate. As Geely and its peers trail behind leaders like BYD in establishing a foothold, their aggressive expansion could reshape Europe’s automotive landscape. For now, the EX5’s sleek design and strategic entry signal a promising chapter for Italy’s EV future.

Photos courtesy of Geely.