DJI Automotive Brings Drone Expertise to Cars

DJI, the world’s leading drone manufacturer, is making significant strides in the automotive industry through its subsidiary, DJI Automotive. By leveraging its expertise in drone technology, DJI Automotive is reportedly offering affordable autonomous driving solutions to Chinese EV makers, accelerating the adoption of advanced driver assistance systems (ADAS) in the country.

Affordable ADAS Solutions for the Masses

DJI Automotive’s autonomous driving technology is attracting attention from automakers due to its relatively low cost. The company offers Level 2 driver assistance technology, using cameras and algorithms to control a vehicle’s direction and speed, with prices starting at just 5,000 yuan ($692) per vehicle. This affordable solution is made possible by leveraging DJI’s drone technology, which enables self-driving capabilities without relying on expensive lidar, radar, or cutting-edge chips.

Partnerships with Major Automakers

DJI Automotive has already partnered with several major Chinese automakers, including Volkswagen, FAW Group, Dongfeng Motor, SAIC-GM-Wuling Automobile, and Chery Automobile. These partnerships have resulted in the integration of DJI’s autonomous driving technology into various vehicle models, with at least 20 models equipped with DJI’s technology set to launch in 2024.

Expanding Capabilities and Future Plans

DJI Automotive is continuously improving its autonomous driving solutions, with plans to launch a product with self-driving capabilities on regular roads by the end of 2024. This product will cost around 7,000 yuan ($969) per vehicle and will be suitable for vehicles starting at 150,000 yuan ($20,760). The company is also considering partnerships with Japanese automakers to expand its reach beyond the Chinese market.

EVXL’s Take

DJI Automotive’s entry into the autonomous driving space is a game-changer for the Chinese auto industry. By leveraging DJI’s proven drone technology, the company is making self-driving capabilities accessible to a wider range of vehicles and consumers at an affordable price point. This move has the potential to accelerate the adoption of autonomous driving technologies in China and drive innovation and competition in the global automotive industry.

As more companies enter the fray and push the boundaries of what’s possible with autonomous driving, we can expect to see exciting developments in the near future, with drones playing an increasingly important role in shaping the future of transportation. DJI’s expertise in drone technology gives it a unique advantage in this space, and its partnerships with major automakers position it well to become a leader in the autonomous driving revolution.

Photo courtesy of DJI Automotive.