Volvo’s Entry into the Electric MPV Market
Volvo has launched its first-ever electric minivan, the EM90, marking a significant shift in the brand’s focus towards electric mobility. The EM90, designed as a luxury multi-purpose vehicle (MPV), is set to redefine the minivan market, especially in Asia, where its primary market, China, is located. Priced at a staggering $114,000, this vehicle blends advanced technology with opulent interior features, setting a new standard in the minivan segment.
The EM90’s Luxurious Exterior and Purpose
Unlike the conventional minivans familiar in the U.S., the EM90 targets a different clientele. In China, minivans or MPVs are seen as high-end executive transport. The EM90 caters to this market with features that rival private jets, offering a blend of luxury and functionality. Volvo’s press team emphasizes the EM90’s dual purpose: “When the car is not used for family trips, it doubles as executive business transport that offers the ultimate comfortable interior environment for meetings and business calls.”
Inside the Volvo EM90: Safety Meets Luxury
Volvo CEO Jim Rowan highlights the brand’s commitment to safety, now extended to the electric MPV segment. The EM90 promises to bring Volvo’s safety heritage into a new era of electric vehicles. While the price point may be high for the average family, the promise of a 450-mile electric range, using the same battery technology as the upcoming EX90 SUV, makes it a standout in electric vehicle innovation.
A New Direction for Volvo
The launch of the EM90 is more than just the introduction of a new vehicle; it represents Volvo’s ambitious foray into electric mobility, catering to a diverse and upscale market. As Volvo continues to innovate, the EM90 stands as a testament to the brand’s ability to blend luxury, safety, and sustainability in the ever-evolving world of electric vehicles. For more details about the Volvo EM90, visit the original source at Volvo Cars.