Adventure Awaits with Rivian’s R2 Launch

Rivian is gearing up for an exciting start to 2024 with the unveiling of their eagerly awaited R2 vehicle. The company's CFO has given a thumbs-up to this timeline during the Deutsche Bank's Global Auto Industry Conference, making the launch a major event on the horizon for electric vehicle enthusiasts.

Expected to be a compact SUV with a five-seater capacity, the R2 is built on 's latest platform, tailor-made for smaller vehicles. By using smaller batteries than its R1 counterparts, the company aims to this adventure-ready vehicle more affordable.

Envisioned as a true off-roader, the R2 boasts an impressive range of over 300 miles on a single charge. As for the price tag, the starting price is anticipated to hover around $40,000. It's important to note, though, that these specifications haven't been officially confirmed by Rivian and may be subject to change.

Why all the excitement around the R2, you might ask? This model signifies Rivian's first foray into the mass market. Success with the R2 can place Rivian as a major contender in the electric vehicle landscape. This compact SUV could indeed be the golden ticket to the company's growth and recognition in the industry. So, 2024 can't come soon enough!

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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of, where he covers all electric vehicle-related news, covering brands such as Tesla, Ford, GM, BMW, Nissan and others. He fulfills a similar role at the drone news site Haye can be reached at haye @ or @hayekesteloo.

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