Tesla has filed to open a new Dallas showroom at 3113 Knox Street, according to a Texas Department of Licensing and Regulation (TDLR) registration, putting the automaker on the same retail strip where rival Rivian opened a Spaces showroom last year.

The Filing Details a 2,513-Square-Foot Tenant Buildout

The TDLR project record, filed under registration TABS2026022334, describes a “2,513 SF tenant improvement for ‘Tesla, Inc.’ auto sales including site improvements” at the Knox Street address. The filing was registered June 8, 2026, cleared design review July 1, and lists an estimated construction start of August 15, 2026, with a targeted completion around December 2027. Property records list the Tabesh Family Trust as the site’s owner and WT Group AEC as the design firm of record. The Dallas Morning News, which first reported the filing, notes such preliminary TDLR details are subject to change before a store actually opens.

The estimated project value is roughly $101,000, a modest buildout cost consistent with a showroom-and-sales space rather than a service center.

Tesla Would Land Directly on Rivian’s Turf

Tesla previously had a presence at nearby NorthPark Center but has since exited that spot, per the Dallas Morning News. The new Knox Street location would place Tesla on the same strip where Rivian unveiled its Spaces retail concept, a showroom-style format built for browsing and test drives rather than traditional dealership sales. Rivian’s Knox location has operated for more than a year.

Tesla already operates other Dallas-area sites, including in Plano and Flower Mound, according to the Dallas Morning News’s reporting. The Knox Street addition comes as Cox Automotive’s Q2 2026 report shows the broader US EV market grew quarter-over-quarter but remained down year-over-year.

Knox Street Is Filling Up With New Retail Names

Tesla wouldn’t be the only new arrival to the neighborhood. Jewelry brand Hart, a South Carolina-based company, has said it will open its first Texas store at 3212 Knox St. — the former Pottery Barn space — following the recent launch of a permanent New York shop. Activewear brand Alo is also filing for a more-than-6,000-square-foot store at 3333 Knox St., with an estimated cost topping $1 million and a targeted completion around November, per city and TDLR filings.

EVXL’s Take

A TDLR filing is a real regulatory record, not a rumor, but it’s also not a grand opening — Tesla’s own projected completion date sits more than a year out, in December 2027, and the filing itself says details remain preliminary. What is notable is the location: choosing to sit directly alongside Rivian’s Spaces showroom, rather than avoiding it, suggests Tesla sees enough retail foot traffic in the Knox Street corridor to compete head-to-head rather than carve out separate turf. Worth revisiting once construction actually breaks ground in August and again as the completion date approaches, since TDLR timelines are frequently revised.

Source: The Dallas Morning News

EVXL uses automated tools to support research and source retrieval. All reporting and editorial perspectives are by Haye Kesteloo.