Steady Increase in Market Share Amid Union Actions
In December, Tesla saw a notable increase in new car registrations in Sweden, indicating a growing market presence despite facing union-led import hurdles.
The data from Mobility Sweden revealed a 9% rise in new Tesla registrations compared to the previous year, with 1,789 cars registered in December.
This surge raised Tesla’s market share in Sweden to 6.1%, up from 4.6%, according to Reuters.
Tesla’s Model Y Leads Despite a Dip in December
Despite union action including strikes and import blockades, Tesla’s Model Y emerged as Sweden’s top-selling car in 2023 with 16,412 new vehicles.
However, in December, the Model Y saw a dip, falling to fourth place with 1,098 new registrations, trailing behind Volvo’s XC40 which registered 1,967 cars.
This shift reflects changing market dynamics and competitive pressures in the Swedish automotive industry.