Tesla’s Growing Footprint in Sweden Despite Union Challenges

Steady Increase in Market Share Amid Union Actions

In December, Tesla saw a notable increase in new car registrations in Sweden, indicating a growing market presence despite facing union-led import hurdles.

The data from Mobility Sweden revealed a 9% rise in new Tesla registrations compared to the previous year, with 1,789 cars registered in December.

This surge raised Tesla’s market share in Sweden to 6.1%, up from 4.6%, according to Reuters.

Tesla’s Model Y Leads Despite a Dip in December

Despite union action including strikes and import blockades, Tesla’s Model Y emerged as Sweden’s top-selling car in 2023 with 16,412 new vehicles.

However, in December, the Model Y saw a dip, falling to fourth place with 1,098 new registrations, trailing behind Volvo’s XC40 which registered 1,967 cars.

This shift reflects changing market dynamics and competitive pressures in the Swedish automotive industry.