Hyundai and Kia Set Sights on US Pickup Market with EREV Technology
Hyundai Motor Group is gearing up for a renewed assault on the lucrative US pickup truck market, according to a report from The Korea Economic Daily. The Korean automaker aims to challenge established players with extended-range electric vehicles (EREVs) as early as 2028. Analyzing the Competition In late July, Hyundai’s Namyang Research Center began a…