Mercedes-Benz’s Electric Ambitions: Europe May Not Be Ready by 2030

Mercedes-Benz Outlines Its Vision for the Future of Electric Vehicles

In a recent interview at the Munich car show, Chief Executive Ola Kaellenius of Mercedes-Benz expressed his perspective on Europe’s transition to all-electric vehicle sales. Despite the company’s aim to be ready for an all-electric lineup by 2030, Kaellenius revealed that the European market might not be fully prepared for such a transition by the set date.

Quoted from, Reuters, Kaellenius stated, “It’s not going to be 100% in 2030, obviously… from the whole European market, but probably from the Mercedes side as well.” This highlights the challenges ahead in making Europe an entirely electric vehicle-friendly continent.

While the growth in Europe’s EV market has been commendable in recent years, Mercedes-Benz understands that customer preferences and infrastructure needs play a significant role. Kaellenius emphasized that customers would “ultimately decide what product they want,” underscoring the necessity for adequate infrastructure to support the widespread adoption of EVs.

Mercedes-Benz is fully committed to the electric vision, ensuring its lineup is ready for the impending transition. Kaellenius mentioned the company’s tactical flexibility, explaining their ability to “produce electric or combustion-engine vehicles on the same production line.”

Looking towards the East, Kaellenius shared insights on China’s EV adoption. The transition in China’s premium segment would likely take “many years” due to different levels of government support. Nonetheless, he remained optimistic, asserting that the market needs to be converted “step by step.”

In conclusion, while the road to a fully electric Europe may have its hurdles, Mercedes-Benz is geared up and ready for the challenges ahead.

Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of, where he covers all electric vehicle-related news, covering brands such as Tesla, Ford, GM, BMW, Nissan and others. He fulfills a similar role at the drone news site Haye can be reached at haye @ or @hayekesteloo.

Articles: 360

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