News, deep dives, and analysis — every Toyota story, newest first.
The Detroit News reports that two years after promising an electric vehicle manufacturing revolution, America’s Battery Belt has collapsed into a landscape of stalled construction sites, mass layoffs, and desperate pivots to non-EV products. Despite $28 billion in taxpayer subsidies, the grand vision of Midwest EV dominance is crumbling just six weeks after federal tax…
Toyota began production Wednesday at its $13.9 billion North Carolina battery plant and announced an additional $10 billion investment over five years—a massive bet on hybrid vehicles timed perfectly with the Trump administration’s rollback of EV mandates. The facility in Liberty, North Carolina, marks the world’s largest automaker’s first battery plant outside Japan and validates…
Toyota has reaffirmed its commitment to launching solid-state battery electric vehicles by 2027-2028, promising revolutionary 40-year battery lifespans and over 621 miles of range. But with a decade-long history of missed targets and competitors already testing similar technology on public roads, the world’s largest automaker faces a critical credibility test in the global race to…
Ford Motor Company executives are actively discussing whether to permanently discontinue the F-150 Lightning electric pickup truck, according to a Wall Street Journal report published November 6, 2025. The deliberations mark a dramatic reversal for a vehicle Ford once compared to Henry Ford’s Model T and position the Lightning as potentially the first major casualty…
Honda Motor Co. cut its annual profit guidance by 21% on Friday, citing a critical semiconductor shortage and plummeting Asian demand while confirming the Japanese automaker now expects electric vehicles to comprise just 20% of global sales by 2030, reports Bloomberg. The announcement marks the latest setback in Honda’s year of cascading retreats from electrification…
Rivian Automotive posted better-than-expected third-quarter earnings Tuesday, reporting a narrowed adjusted loss and positive gross profit for the second time this year. But the electric vehicle maker’s stock surge couldn’t mask the harsh reality waiting just beyond the quarterly numbers: October EV sales plummeted 43% compared to the same month last year, according to automotive…
Ford CEO Jim Farley has escalated his warnings about Chinese automotive dominance to existential levels, declaring that China’s manufacturing capacity could single-handedly destroy the entire North American auto industry. In a stark CBS Sunday Morning interview that aired October 26, Farley compared the Chinese threat to 1980s Japan “on steroids”—his most alarming public assessment yet…
BMW is showcasing its revolutionary iX3 electric SUV at the Japan Mobility Show 2025 in Tokyo, marking the Asian premiere of the first production model from the automaker’s groundbreaking Neue Klasse platform. The iX3 debuts with industry-leading 400 kW fast charging capability and next-generation electric drivetrain technology that BMW claims will redefine the premium EV…
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