News, deep dives, and analysis — every Europe story, newest first.
Volvo Cars announced on May 26, 2025, that it will cut 3,000 jobs globally, primarily targeting white-collar roles, as the automaker grapples with high costs, a slowdown in electric vehicle (EV) demand, and looming trade tariffs, reports Automotive News. The decision comes amid a challenging period for the automotive industry, with Volvo citing the need…
Tesla’s electric vehicle (EV) sales in Europe took a significant hit in April 2025, with new-car registrations dropping nearly 53% to 5,475 vehicles, according to the European Automobile Manufacturers’ Association (ACEA). This marks the fourth consecutive month of decline for the EV giant, as Chinese competitors like BYD gain ground in the rapidly growing European…
Chinese electric vehicle (EV) giant BYD Co. (1211.HK) triggered a seismic shift in the EV market by slashing prices on 22 of its models by as much as 34%, intensifying a price war in China amid slowing demand. According to a Bloomberg report, this move, which saw the Seagull hatchback drop to $7,780 (55,800 yuan)…
Volvo Cars’ CEO, Hakan Samuelsson, has raised concerns over looming tariffs that could significantly increase costs for electric vehicle (EV) buyers in the United States. In a recent statement, Samuelsson highlighted the challenges of maintaining affordability for models like the Volvo EX30 amid a proposed 50% tariff on European imports, as reported by Reuters. Tariffs…
A prominent U.S. marketing professor, Scott Galloway, labeled Elon Musk’s involvement with the Trump administration’s Department of Government Efficiency (Doge) as “one of the greatest brand destructions” ever, citing its impact on Tesla’s core demographic. Speaking on the Pivot podcast, Galloway highlighted how Musk’s political alignment has alienated Tesla’s customer base, threatening the electr
On May 24, 2025, Xiaomi, the tech giant known for its smartphones, revealed its latest electric vehicle, the YU7—an electric SUV designed to compete directly with the Tesla Model Y. Boasting a sleek design reminiscent of the Ferrari Purosangue and a range of up to 519 miles, the YU7 positions itself as a formidable player…
A recent House-passed tax bill could reshape the electric vehicle (EV) landscape in the U.S., eliminating key subsidies that have fueled adoption and manufacturing. Reported by The New York Times, the legislation, if enacted, would raise EV prices, slow sales, and hinder America’s competitiveness in clean energy, while imposing new fees on owners. Subsidy Cuts…
Subaru is doubling down on its electric vehicle (EV) strategy in Europe, aiming to navigate the challenges of electrification while staying true to its rugged, all-wheel-drive heritage. According to a recent Autocar interview with Subaru Europe boss David Dello Stritto, the company plans to roll out new EVs and leverage its partnership with Toyota to…
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