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There is a specific kind of pressure that only works if the audience believes the threat is real. Elon Musk applied it this week at Giga Berlin, where workers vote March 2–4 on whether IG Metall takes control of the factory’s works council. The message, screened for employees on Wednesday, February 25, and published as…
Six weeks behind schedule, the first Lucid Gravity SUVs are rolling onto European roads. The confirmation came not from a press release, but from a LinkedIn post reported by Electric Vehicles, written by Fati Biljali, a Lucid delivery advisor for the Swiss market, who confirmed that “the Lucid Gravity has officially landed” and that “this…
The 400-kilometer range threshold that European fleet drivers say they need before switching to electric? BMW’s newest models just happen to clear it. That timing is worth examining. A new survey of 655 Dutch company car drivers, commissioned by BMW and conducted by research firm Kien Onderzoek, found that 60% would choose an EV to…
The UN just adopted a draft global regulation for self-driving cars. Tesla fans are celebrating. They probably shouldn’t be, at least not yet. The UNECE regulation replaces prescriptive rules with outcome-based validation The new regulation, adopted by the GRVA at its 24th session in Geneva on January 19-23, 2026, establishes uniform safety provisions for vehicles…
Joe Ward started at Tesla as a logistics intern in the UK back in 2010. Fifteen years later, he’s been handed the keys to the entire global sales operation. The timing tells you everything about where Tesla’s automotive business stands right now. Bloomberg reported today that Tesla has tapped Ward, its vice president for Europe,…
Tesla is finally getting its chance to prove Full Self-Driving works on European roads. But the safety concerns that kept regulators cautious haven’t gone anywhere. The Dutch vehicle authority RDW will begin supervised testing of Tesla’s FSD system in February 2026, according to Reuters. This comes after months of back-and-forth between Tesla and European regulators,…
I’ve been documenting Tesla’s European decline all year, and the final numbers are in: it’s worse than even I expected. While the broader European EV market surged 27% in 2025, Tesla’s sales cratered 38.8% to just 129,000 units. That’s not missing a trend. That’s a market share collapse from 2.2% to 1.3% in 11 months while Chinese…
Chinese premium EV maker Zeekr officially began sales in Germany on Monday, bringing three electric models priced from €37,990 ($44,065) to the doorstep of BMW, Mercedes, and Volkswagen. We’ve been tracking China’s EV invasion of Europe for years, and this launch marks a pivotal escalation: a Geely-owned brand is now competing head-to-head with German automakers…
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