Lucid Motors Embraces Samsung’s Game-Changing Tech for EV Design

Lucid Motors, known for pushing the envelope in the electric vehicle (EV) domain, has taken another leap into the future. In a collaborative stride, Samsung Electronics has equipped 's design studio with a groundbreaking piece of technology: The Wall. Sourced from Samsung, this state-of-the-art display is set to redefine automotive design, offering unparalleled clarity and precision.

The Tech Marvel: The Wall and Lucid

A marvel in display technology, The Wall boasts of pioneering MicroLED technology. This massive 255-inch display showcases designs in true-to-life color at a remarkable 1:1 scale. The highlight? Its ability to reproduce the reflection of light off intricate 3D surfaces, ensuring Lucid's designs are both breathtaking and real-world ready.

Lucid Motors Embraces Samsung Game-Changing "The Wall" Tech for EV Design.
Lucid Motors' Exterior Design Director, Simon Tovey, and Jiyeon Jenny Ha, the Exterior Design Manager, convened to deliberate on the design nuances of the Lucid Air Sapphire, utilizing the advanced MicroLED technology of The Wall.

Jenny Ha, Exterior Design Manager at Lucid Motors, shared her enthusiasm, stating, “At Lucid, we're on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we're able to take this mission to new heights. While designing the Lucid Air Sapphire, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed.”

Collaboration at its Best

Lucid's integration of The Wall isn't just a tech showpiece; it's a game-changer for their design and engineering synergy. Simon Tovey, Lucid's Exterior Design Director, alongside Jenny Ha, could delve deep into designs, making real-time changes and evaluations.

Ha elaborated on this collaborative boon, noting, “The Wall has revolutionized the way our design and engineering teams work together. With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results.”

Furthermore, the design's flexibility and compactness free up considerable space in Lucid's headquarters, fostering multidisciplinary team collaboration, ensuring every vehicle detail is honed to perfection.

Lucid Motors Embraces Samsung Game-Changing "The Wall" Tech for EV Design.
In an in-depth examination, Simon Tovey, the Exterior Design Director of Lucid Motors, scrutinizes the intricacies of the Lucid Air Sapphire against the backdrop of the state-of-the-art MicroLED Wall.

James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America, expressed pride in their collaborative venture, asserting, “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display — has been both inspiring and rewarding.”

Lucid Motors, with Samsung's The Wall, is poised to redefine EV design standards. This fusion of technology and innovation promises not just to enhance the luxury experience for Lucid drivers but to set a new benchmark for sustainable vehicle design. With such cutting-edge tools and collaborative spirits, the future of EVs appears brighter and more luxurious than ever before.

Lucid Motors Embraces Samsung Game-Changing "The Wall" Tech for EV Design.
In an in-depth examination, Simon Tovey, the Exterior Design Director of Lucid Motors, scrutinizes the intricacies of the Lucid Air Sapphire against the backdrop of the state-of-the-art MicroLED Wall.

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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of EVXL.co, where he covers all electric vehicle-related news, covering brands such as Tesla, Ford, GM, BMW, Nissan and others. He fulfills a similar role at the drone news site DroneXL.co. Haye can be reached at haye @ evxl.co or @hayekesteloo.

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