In a significant development for electric vehicle enthusiasts, Tesla has launched the redesigned ‘Highland’ Model 3 in North America.
This move, reported by Reuters, marks a pivotal moment for Tesla’s Model 3, which had previously seen successful launches in China and Europe.
The redesigned Model 3 comes with several enticing features and improvements.
Notably, the long-range and rear-wheel drive variants now include a new rear display for backseat passengers, enhancing the passenger experience.
Additionally, the long-range variant boasts an increased range, now capable of traveling 341 miles on a single charge, an upgrade from the previous 333 miles.
The aesthetics of the Model 3 haven’t been overlooked either. Tesla has introduced new wheel designs available in two striking colors: “Stealth Grey” and “Ultra Red.”
These changes are not just about style; they represent Tesla’s commitment to keeping its vehicle lineup fresh and appealing.
Tesla Model 3 pricing
Pricing remains a critical aspect of Tesla’s strategy. The Model 3 rear-wheel drive variant is priced at $38,990, while the long-range version is $45,990.
Interestingly, these models are no longer eligible for a $7,500 federal tax credit, a change brought about by the U.S. Inflation Reduction Act.
However, the Model 3 Performance variant, previously the most expensive version at $50,990, has been removed from Tesla’s North American websites.
This strategic adjustment indicates Tesla’s focus on more cost-effective models in its lineup.
We however are hopeful that the performance version will make its way back to the US market in the near future.
The launch of this upgraded Model 3, known as “Highland,” first took place in China last September at a higher price point and was followed by its release in Europe.
This staggered rollout reflects Tesla’s global market strategy.
Despite these positive developments, Tesla faces increasing competition.
The company, once the top electric-vehicle maker, lost its leading position to China’s BYD in the fourth quarter.
This change highlights the competitive electric vehicle market, where pricing and features are key to maintaining market dominance.
Nonetheless, Tesla’s latest updates to the Model 3 demonstrate its ongoing commitment to innovation and market relevance, keeping the electric vehicle industry dynamic and consumer-focused.