特斯拉以生产电动汽车而闻名于世的美国汽车公司，通过推出 $55 手工制作的 copitas，进军新的市场。

独特的手工设计

这些 copitas 是传统上用于饮用麦斯卡尔酒的小陶瓷杯，采用瓦哈卡州的黑色粘土制作而成、墨西哥.每只杯子都是独一无二的，由手工塑造，并在明火上烘烤，赋予它们独特的个性。

支持当地社区

In addition to their unique craftsmanship, Tesla’s copitas come with a commitment to social impact. A portion of the proceeds from these sales will support clean water systems, education programs, and artisan grants in rural communities throughout Oaxaca. Tesla highlights the importance of these contributions, noting that they are working with local production partners to ensure that these funds are reinvested effectively.

快速售罄

Despite their recent release, the copitas have already sold out. This rapid sell-out reflects both the popularity of Tesla’s brand and the appeal of the copitas’ unique, handmade quality.

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EVXL’s Take

Tesla’s expansion into lifestyle products, like these copitas, highlights the company’s innovative approach to brand diversification. By supporting local artisans and contributing to community development, Tesla is making a positive impact beyond the automotive industry. This move not only enhances their brand image but also aligns with their broader mission of sustainability and social responsibility.