清醒 由于电动汽车行业增长缓慢,豪华电动汽车(EV)公司 Motors 将裁员约 400 人。根据最近的一份 美国证券交易委员会文件, this layoff round will affect 6% of Lucid’s staff by the end of October, with most layoffs impacting 加利福尼亚州 根据 SFGate.
各级裁员
In an email to staff, CEO Peter Rawlinson explained that the layoffs would affect workers at all levels, including leadership and mid-level management, excluding hourly manufacturing and logistics employees. He expressed hope for Lucid’s upcoming SUV, the Gravity, but noted that it hasn’t started generating revenue yet.
"罗林森写道:"我们正在优化我们的资源,我们相信,在我们集中精力实现宏伟目标的过程中,这种方式将为公司未来的成功和增长机会提供最佳定位。
成本高昂,损失惨重
Lucid 一直在为创办电动汽车公司的高昂成本而苦苦挣扎。尽管其 Air 轿车(售价从 $69,900 到 $249,000 不等)受到好评,但该公司今年 1 月至 3 月的亏损额超过 $6.8 亿美元。2023 年,Lucid 的净亏损为 18 亿美元。
为了控制成本,Lucid 于 2023 年 3 月裁员 1300 人。该公司之所以能够维持下去,部分原因是其最大的金融支持者提供了资金、 沙特阿拉伯‘s sovereign wealth fund. In March, Lucid raised another $1 billion through a stock sale to a subsidiary of the fund.
全行业裁员
Lucid’s layoffs add to the growing list of job cuts in the EV industry, including those at 特斯拉 和 里维安.罗林森在电子邮件中敦促员工支持开始寻找新工作的同事。
EVXL’s Take
The layoffs at Lucid Motors highlight the challenges facing the EV industry, despite increasing consumer interest and positive reviews. The high costs and significant financial losses underscore the tough road ahead for new entrants in the market. Lucid’s reliance on external funding, particularly from Saudi Arabia’s sovereign wealth fund, has been crucial in keeping the company afloat.
The launch of the Gravity SUV could be a turning point, but it will need to quickly generate revenue to sustain Lucid’s ambitions. As the industry evolves, companies will need to balance innovation with financial prudence to thrive.
照片由 Lucid 提供。
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