Jaguar’s Type 00 Concept Sparks Controversy with Minimalist Design

Jaguar has unveiled its radical Type 00 concept car at Miami Art Week, showcasing a controversial design direction that’s already drawing comparisons to Rolls-Royce’s Spectre and sparking debate about its minimalist interior approach. Source: Official Jaguar X/Twitter post

A Tale of Two Colors

The Type 00 debuts in two distinct colorways: a London Blue that pays homage to the iconic Opalescent Silver Blue of the 1960s E-type, and a Miami Pink variant that draws inspiration from the city’s Art Deco architecture and pastel palette. Despite being a non-production vehicle, the concept demonstrates Jaguar’s ambitious vision for its electric future.

Interior Innovation Meets Criticism

In response to queries about the vehicle’s display systems, Jaguar revealed that the dashboard features “two deployable screens, seamlessly integrated into the holistic design.” This announcement prompted immediate criticism from industry observers, with one X user, Nic Cruz Patane, questioning the extensive development of a concept that won’t reach production.

The Spectre’s Shadow

The design similarity to Rolls-Royce’s Spectre hasn’t gone unnoticed. As X user Ava Grayce pointed out, “I thought the new slogan was ‘copy nothing’ yet this looks like a temu version of the spectre, especially the wheels.” This observation highlights a growing debate about originality in luxury EV design, particularly given Jaguar’s recent rebranding emphasis on unique identity.

Deployable Technology

The interior eschews the typical tablet-style displays common in modern vehicles, instead featuring a unique system of deployable screens. This approach represents a departure from industry trends toward larger, permanently visible displays, though some question the practicality of such a solution in real-world applications.

EVXL’s Take

The Type 00’s controversial design approach mirrors similar debates we’ve seen around recent launches like the Mercedes-Benz Vision EQXX en Rolls-Royce Spectre. While the hidden display concept may seem impractical, it represents an interesting counterpoint to the growing trend of massive screens dominating vehicle interiors. The question remains whether this minimalist approach will resonate with luxury EV buyers who have grown accustomed to tech-forward interfaces.

What do you think about Jaguar’s new design direction? Share your thoughts in the comments below.​​​​​​​​​​​​​​​​