Rivian, the electric vehicle manufacturer, is rolling out a new software update that brings Apple Music streaming support to its vehicles, as reported by The Verge. This move comes as the company continues to resist offering phone mirroring features like Apple CarPlay in its electric trucks and SUVs.

Native App Experience at a Cost

The introduction of Apple Music, complete with spatial audio and Dolby Atmos support, is tied to Rivian’s recently launched Connect Plus data subscription. This subscription is necessary for Gen 2 Rivian vehicles to access “native app experiences like Apple Music and streaming connectivity no matter where the vehicle travels,” according to Rivian product spokesperson Courtney Richardson.

This shift towards a subscription model for connectivity features marks a significant change for Rivian owners. Many early adopters have enjoyed included data services as part of the Rivian Membership, which the company has announced it will phase out.

The Price of Connectivity

Rivian is offering a two-month free trial of Connect Plus to all owners, allowing them to test the new Apple Music integration. After the trial period, the subscription will cost $14.99 monthly or $149.99 annually. This move aligns Rivian with other EV manufacturers like Tesla, which charges $99 per year for its Premium connectivity subscription.

“Control comes in the form of a paid subscription service needed to enjoy some of the features available on Rivian’s big Android-based infotainment screen,” The Verge notes, highlighting the company’s strategy to maintain control over the user experience.

Rivian’s Stance on CarPlay

Rivian CEO RJ Scaringe recently explained the company’s decision to forgo CarPlay, stating that it “can’t leverage other parts of the vehicle experience and takes control away from automakers.” This stance reflects Rivian’s desire to create a more integrated and controlled infotainment experience.

Alternatives for Budget-Conscious Owners

For those reluctant to subscribe, alternatives exist. RivianTrackr reports that the company will allow native media apps to function when connected to a separate Wi-Fi hotspot. Users can also opt for a more traditional approach by mounting their phones and using Bluetooth for audio connectivity.

EVXL’s Take

Rivian’s decision to add Apple Music while maintaining control over its infotainment system reflects a growing trend in the EV industry. As we’ve seen in our coverage of Tesla, EV manufacturers are increasingly viewing software and connectivity as key differentiators and potential revenue streams. This move by Rivian highlights the delicate balance between offering advanced features and maintaining user choice in the rapidly evolving EV market. As the industry continues to mature, it will be interesting to see how other manufacturers approach this balance between integrated experiences and open platforms.