Nissan is revising its electric vehicle (EV) strategy, delaying two planned EV sedans and prioritizing crossover production at its Canton, Mississippi plant. The automaker supuestamente pretende adaptarse a las cambiantes condiciones del mercado y garantizar el lanzamiento de los productos adecuados en el momento óptimo.

Sedanes retrasados, crossovers acelerados

Nissan ha ordenado a sus proveedores que detengan las actividades de desarrollo relacionadas con las dos berlinas eléctricas, cuyo lanzamiento estaba previsto inicialmente para 2025 y 2026. Este es el segundo retraso, ya que la producción de la berlina de Nissan se retrasa a noviembre de 2026 y la de la versión Infiniti a abril de 2027. En su lugar, Nissan planea acelerar la producción de dos o tres crossovers eléctricos, inicialmente previstos para 2028.

Reestructuración de la planta de Cantón

The Canton plant, capable of producing 410,000 units annually, currently builds the Altima, Frontier, and Titan. However, with the Titan pickup ending production this summer, the facility is projected to assemble only 210,000 units in the current financial year. Nissan’s $500 million investment to transform the plant into its U.S. EV production hub has also been postponed due to the product timeline changes.

Adaptación a las condiciones del mercado

Nissan’s decision to prioritize crossovers over sedans reflects the slower-than-expected growth in EV sales. While EV sales continue to increase, the growth rate has slowed significantly compared to the previous year. A Nissan spokesperson stated, “We are adjusting the timeline for the introduction of these five new models to ensure we bring the vehicles to the market at the right time.”

Escepticismo de los proveedores

Some suppliers are skeptical about Nissan’s revised plans, with one suggesting that it may take six to eight months before the automaker presents a new strategy. The uncertainty surrounding the upcoming U.S. presidential election may also influence Nissan’s long-term planning decisions.

EVXL’s Take

Nissan’s decision to prioritize EV crossovers over sedans demonstrates the automaker’s adaptability in the face of changing market conditions. By focusing on the more popular crossover segment, Nissan can better position itself to capitalize on the growing demand for electric vehicles. This strategic shift also highlights the importance of flexibility in the rapidly evolving EV landscape, as automakers must be prepared to adjust their plans to meet consumer preferences and market trends. While the delays may be disappointing for some, Nissan’s commitment to bringing the right products to market at the optimal time bodes well for the company’s long-term success in the EV space.