Tesla se potencia con los anuncios de Google

En un sorprendente giro de los acontecimientos, Tesla se ha aventurado en el terreno de la publicidad en línea. Conocida desde hace tiempo por su aversión a los métodos tradicionales de marketing, la empresa ha iniciado 18 anuncios en Google, una acción que significa un cambio de estrategia.

Desde hace años, Elon Musk, Tesla‘s charismatic CEO, has been publicly against promotional endeavors for Tesla products. Yet, this stance has been challenged by numerous shareholders who have posited that advertising could aid in combating misconceptions about the brand.

These freshly rolled out ads aren’t limited to Tesla’s well-known electric vehicles. Tesla Energy products are also featured, expanding the promotional scope. Notably, the ads are designed to be uncomplicated and clear, with one boasting that the Modelo 3 y Modelo Y se han convertido en los vehículos eléctricos más vendidos en el Reino Unido.

In the 2023 shareholders meeting, Musk opened up about dabbling in advertisements, remarking, “We’ll try a little advertising and see how it goes.” He outlined a vision of creating ads that were informative, appealing, and aesthetically pleasing.

These early Google ads, while perhaps not entirely aligning with Musk’s original vision, are seen as a promising start. Speculations abound that Musk’s role at Twitter might have influenced this change in marketing approach, despite Musk himself stating, “I just agreed to it; I have fully formed a strategy.”

En mayo, Tesla lanzó su primer vídeo ad, which offered insights into the company’s marketing strategies and featured testimonials from Tesla drivers. The ad was warmly received, further signaling the potential success of Tesla’s newfound foray into advertising.

La noticia fue compartida en Twitter por Yashu Sharma.