On May 14, 2025, Chinese electric vehicle (EV) manufacturer Xpeng revealed the next-generation P7, a sleek coupe sedan internally codenamed E29, marking a significant update to its iconic sports sedan lineup. This facelift, the first major refresh since the P7’s debut in April 2020, aims to solidify Xpeng’s position in the competitive EV market with a starting price of $42,000 (300,000 CNY) for global markets and plans for worldwide deliveries later this year, according to a detailed report from CNEVPost.

A Fresh Take on the P7 Legacy

The new P7, showcased through official images, blends sporty aesthetics with enhanced aerodynamics, featuring a redesigned front and rear similar to the P7+ sedan launched in November 2024 but with an added spoiler for improved efficiency. Xpeng’s chairman and CEO, He Xiaopeng, emphasized the vehicle’s forward-looking design, stating, “This is not a concept car, all we did was bring it from the future to the present.”

The P7 has been a cornerstone for Xpeng, contributing 61.71% of the company’s annual deliveries in 2021 with 60,569 units and 48.91% in 2022 with 59,066 units, as reported by CNEVPost. Since its initial launch, the sedan’s stylish exterior has resonated with buyers, helping Xpeng establish a foothold in China’s EV market.

Xpeng Unveils Next-Gen P7 Electric Sedan With Global Ambitions

Pricing and Market Strategy

In China, the new P7 starts at $34,650 (249,900 CNY), while the P7+ is priced at $25,760 (186,800 CNY). For global markets, Xpeng has set a competitive starting price of $42,000 (300,000 CNY), with deliveries expected to commence later in 2025. This pricing strategy positions the P7 as a premium yet accessible option for international EV buyers, reflecting Xpeng’s ambition to expand beyond its domestic market. The company appears to be shifting focus to the new model, with production of the older P7 series dropping to fewer than 1,000 units monthly, according to CNEVPost data.

Design and Technology Upgrades

The next-gen P7 retains its coupe sedan silhouette but introduces subtle yet impactful updates. The addition of a rear spoiler enhances aerodynamic performance, potentially improving range and efficiency—key factors for EV buyers. While specific technical specs like battery capacity and range were not disclosed in the announcement, the P7’s design evolution suggests Xpeng is prioritizing both performance and aesthetics.

Rafik Ferrag, Xpeng’s head of creative design since 2018, played a pivotal role in shaping this refresh, building on his work with the first-generation P7. Ferrag recently shared a teaser video on Instagram, highlighting the sedan’s sportier profile, which aligns with Xpeng’s broader design philosophy of blending family-oriented functionality with dynamic styling.

Implications for the EV Industry

Xpeng’s focus on the new P7 signals a strategic pivot as the company ramps up production to meet global demand. This move comes at a time when Chinese EV makers are increasingly targeting international markets, challenging established players like Tesla and BYD. The P7’s competitive pricing and updated design could appeal to EV enthusiasts seeking a balance of style, performance, and affordability. However, Xpeng will need to navigate regulatory hurdles, such as varying safety and emissions standards, as it expands into regions like Europe and North America. Economically, the P7’s pricing could pressure competitors to adjust their strategies, potentially driving down costs for consumers across the EV market.

With the new P7, Xpeng is not just refreshing a model—it’s setting the stage for its next chapter in the global EV race. As deliveries begin later this year, the industry will be watching closely to see if Xpeng can replicate its domestic success on a worldwide scale.