特斯拉改进推荐计划，逐步取消现金折扣，以增强充电和软件福利

Tesla’s New Direction: From Cash Discounts to Usage Incentives

特斯拉作为汽车行业的开拓者，该公司最近对其 推荐计划从现金折扣转向围绕车辆使用和技术功能提供更多实质性优惠。

This strategic shift reflects Tesla’s continuous innovation not only in its products but also in its customer engagement and sales strategies.

Tesla’s Strategic Shift in Referral Benefits

特斯拉 在更新其推荐计划方面迈出了重要一步。这家知名的电动汽车制造商已将重点从提供现金折扣转向提供更具吸引力的激励措施。

For purchases of Model 3 or Model Y using referral codes, the new scheme includes 6 months of free unlimited Supercharging.

This transition from the earlier $250 discount is seen as a move to encourage more extended use and exploration of Tesla’s advanced features by new owners.

Model S and Model X buyers aren’t left out. They now receive 3 months of free access to Tesla’s Full Self-Driving (FSD) software upgrade.

This offer allows new owners to experience Tesla’s autonomous driving capabilities, such as Navigate on Autopilot, Advanced Summon, and Autopark.

加强对推荐参与者的奖励

在新计划中，推荐参与者将获得巨大收益。无论通过推荐人购买哪种车型，推荐人都可获得 10,000 积分，积分可兑换任何特斯拉汽车或产品。

This represents a substantial benefit to Tesla’s loyal customer base who actively participate in promoting the brand.

除了这些变化之外，特斯拉还宣布进一步加强其推荐计划，从 2023 年中期开始生效。

使用推荐代码购买 Model 3 或 Model Y 汽车的新用户将获得 $500 折扣和三个月的免费 FSD 功能，比之前的优惠大幅增加。

汽车以外的激励措施：太阳能电池板和太阳能屋顶订单

For those interested in Tesla’s energy products, the referral program extends to solar panels and Solar Roof orders. Starting from June 2023, buyers using a referral link for these products will receive a $500 discount.

Tesla’s Strategy: Fostering Community Engagement and Product Utilization

The updated referral program is more than a marketing strategy; it’s a community-building effort. By offering compelling incentives, Tesla is not only rewarding its existing customer base but also encouraging them to bring new customers into the fold. This approach creates a sense of belonging among Tesla owners, fostering a community of brand advocates.

The shift in Tesla’s referral incentives from cash discounts to benefits that encourage vehicle use and feature exploration is strategic. It underscores the company’s confidence in its technology and the user experience it offers.

通过提供免费的超级充电和 FSD 使用权，特斯拉实质上是在邀请新车主体验其汽车所能提供的全方位服务，从而有可能提高客户满意度和口碑推广。

Tesla’s revamping of its referral program illustrates its forward-looking approach. By pivoting from direct monetary discounts to benefits that promote vehicle usage and technology exploration, Tesla is not only enhancing the ownership experience but also strengthening its community of loyal customers and brand advocates.

This strategy reflects Tesla’s broader vision of integrating advanced technology with user experience, further solidifying its position as a leader in the automotive and clean energy industries.

照片由特斯拉提供。