特斯拉利用谷歌广告增强实力

In a surprising turn of events, 特斯拉 has ventured into the realm of online advertising. Long known for its aversion to traditional marketing methods, the company has initiated 18 advertisements on Google, an action that signifies a shift in strategy.

For years, Elon Musk, Tesla’s charismatic CEO, has been publicly against promotional endeavors for Tesla products. Yet, this stance has been challenged by numerous shareholders who have posited that advertising could aid in combating misconceptions about the brand.

These freshly rolled out ads aren’t limited to Tesla’s well-known electric vehicles. Tesla Energy products are also featured, expanding the promotional scope. Notably, the ads are designed to be uncomplicated and clear, with one boasting that the Model 3 and Model Y have become the top-selling electric vehicles in the UK.

In the 2023 shareholders meeting, Musk opened up about dabbling in advertisements, remarking, “We’ll try a little advertising and see how it goes.” He outlined a vision of creating ads that were informative, appealing, and aesthetically pleasing.

These early Google ads, while perhaps not entirely aligning with Musk’s original vision, are seen as a promising start. Speculations abound that Musk’s role at Twitter might have influenced this change in marketing approach, despite Musk himself stating, “I just agreed to it; I have fully formed a strategy.”

In May, Tesla released its first-ever video ad, which offered insights into the company’s marketing strategies and featured testimonials from Tesla drivers. The ad was warmly received, further signaling the potential success of Tesla’s newfound foray into advertising.

The news was shared on Twitter by Yashu Sharma.

特斯拉借助谷歌广告增强实力

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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo 是以下网站的创始人和主编 EVXL.co他在该网站报道所有与电动汽车相关的新闻,涉及的品牌包括特斯拉、福特、通用、宝马、日产等。他在无人机新闻网站 DroneXL.co.您可以通过以下方式联系 Haye:haye @ evxl.co 或 @hayekesteloo.

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