Tesla Sales Drop in Spain and Portugal as Chinese EV Brands Surge

Tesla‘s new car sales in Spain and Portugal took a significant hit in May 2025, dropping sharply from the same month in 2024, while other electric vehicle (EV) brands, particularly from China, saw impressive gains. According to industry data released by ANFAC and ACAP, this decline highlights growing challenges for Tesla in Europa amid rising competition and shifting market dynamics, as reported by Reuters.

Tesla’s Declining Sales in Southern Europe

In May 2025, Tesla sold 794 cars in Spain representing a 29% drop and 292 in Portugal, a 68% drop. Over the first five months of the year, Tesla’s sales in Spain fell 19% compared to 2024, while in Portugal, new Tesla sales dropped by 36%. Meanwhile, total EV sales in Spain, including both fully electric and hybrid vehicles, soared by 72%, according to ANFAC. This contrast underscores Tesla’s struggle to maintain its market share in the region as competitors gain traction.

Chinese Automakers Gain Ground

Chinese EV brands are making significant inroads in Spain. ANFAC’s report shows that sales of BYD, MG, and Omoda surged by 745%, 87%, and 213%, respectively, in the first five months of 2025 compared to the same period in 2024. These figures reflect the increasing appeal of Chinese EVs, which often offer competitive pricing and a growing range of models. For EV enthusiasts and owners, this trend signals a broader selection of vehicles but also intensifies competition in an already crowded market.

Industry Challenges for Tesla

Tesla’s sales slump in Europe comes amid several challenges. The company faces pressure from a limited range of models compared to the expanding portfolios of European and Chinese brands. Additionally, CEO Elon Musk‘s recent alignment with far-right parties has turned off some buyers, adding to Tesla’s woes. Musk recently left U.S. President Donald Trump’s administration, stating he will continue working at his companies “24/7”. For EV owners, this could mean a renewed focus on innovation, but Tesla must address its market challenges swiftly to regain momentum.

What This Means for EV Owners

For EV enthusiasts in Spain and Portugal, the rise of Chinese brands offers more choices, often at lower price points. However, Tesla’s extensive Supercharger network, remains a key advantage for long-distance travel. With charging stations supporting up to 250 kW, Tesla owners can charge their vehicles to 80% capacity in about 30 minutes, covering roughly 200 miles (322 km) of range. As competition heats up, EV buyers can expect more options, but Tesla’s infrastructure continues to set a high standard.

Foto cortesia da Tesla.