Teslaconhecida por seus carros elétricos, se aventurou em um novo mercado com o lançamento de copitas feitas à mão, agora disponíveis nos EUA por $55.

Design exclusivo feito à mão

Essas copitas, pequenas xícaras de cerâmica tradicionalmente usadas para beber mezcal, são feitas de argila preta proveniente de Oaxaca, México. Cada xícara é única, moldada à mão e assada em fogo aberto, o que lhes confere um caráter distinto.

Apoio às comunidades locais

In addition to their unique craftsmanship, Tesla’s copitas come with a commitment to social impact. A portion of the proceeds from these sales will support clean water systems, education programs, and artisan grants in rural communities throughout Oaxaca. Tesla highlights the importance of these contributions, noting that they are working with local production partners to ensure that these funds are reinvested effectively.

Venda rápida

Despite their recent release, the copitas have already sold out. This rapid sell-out reflects both the popularity of Tesla’s brand and the appeal of the copitas’ unique, handmade quality.

Para obter mais detalhes, você pode visitar o site Loja da Tesla.

EVXL’s Take

Tesla’s expansion into lifestyle products, like these copitas, highlights the company’s innovative approach to brand diversification. By supporting local artisans and contributing to community development, Tesla is making a positive impact beyond the automotive industry. This move not only enhances their brand image but also aligns with their broader mission of sustainability and social responsibility.