Tesla‘s latest color offering for the Model 3 Performance is turning heads at the Century City showroom. The new Quicksilver paint, initially introduced in Europe, has made its way to North American shores, showcasing Tesla’s commitment to innovative aesthetics in the electric vehicle market. According to Zach on X, “Photos don’t do it any justice,” highlighting the color’s striking in-person appeal.

A Color That Defies Static Description

The Quicksilver finish on the Model 3 Performance is more than just a new paint option. It’s a dynamic, multi-layered masterpiece that changes its appearance based on lighting conditions and viewing angles. With up to 13 layers of highly-pigmented metallic paint, Quicksilver offers a liquid metal effect that enhances the Model 3’s sleek contours.

From Europe to North America

Initially launched for the Model Y in Europe in 2022, Quicksilver has expanded its reach. Now available for the Model 3 in North America, it represents Tesla’s global approach to vehicle customization. The color’s production has spread from Giga Berlin to facilities in Shanghai, Texas, and Fremont, California, ensuring wider availability.

Premium Pricing for a Premium Look

Tesla enthusiasts in North America can now opt for this eye-catching color at a premium. Priced at approximately $2,000 in the U.S., Quicksilver aligns with Tesla’s strategy of offering high-end customization options for discerning customers.

EVXL’s Take

The introduction of Quicksilver to the North American Model 3 lineup demonstrates Tesla’s ongoing commitment to innovation, not just in technology but in aesthetics as well. This move could potentially boost Model 3 sales, mirroring the positive impact seen in Europe with the Model Y. As the EV market becomes increasingly competitive, such distinctive features may play a crucial role in maintaining Tesla’s edge. For more insights on Tesla’s evolving design philosophy and its impact on the EV market, check out our recent coverage in the Tesla category.

Photo courtesy of Zach