Lucid Motors’ ambitious push into the electric SUV market hit a speed bump in April 2025, with only five Gravity SUVs registered in the US, down sharply from 30 in March, according to Motor Intelligence data reported by EV. While the premium EV maker’s total registrations reached 820 vehicles, led by 815 Air sedans, the Gravity’s sluggish start raises questions about production challenges and Lucid’s ability to scale its second model to meet growing demand for electric SUVs.

Gravity’s Rocky Rollout

The Lucid Gravity, a three-row SUV designed to seat seven, is still in its early production phase, with interim CEO Marc Winterhoff noting in March that customer deliveries would resume by April’s end. However, the drop to just five registrations suggests delays persist. A source cited by EV revealed that safety issues and production hiccups have slowed output, with significant volume not expected until June or July. One customer shared on Reddit that they were invited to take delivery of the first Gravity Dream Edition on April 30, but Lucid has yet to confirm this milestone publicly.

Priced from $94,900, the Gravity Dream Edition targets luxury buyers seeking range and space, boasting over 440 miles of EPA-estimated range. Yet, with only 2,412 vehicles registered in Q1 2024 and a goal of 20,000 units in 2025, Lucid faces pressure to stabilize production to compete with rivals like Rivian (2,970 units sold in April) and Tesla (45,875 units).

Lucid Gravity Suv Stumbles With Just 5 Us Registrations In April, Signals Production Woes

Incentives Sweeten the Deal

To bolster demand, Lucid extended its April incentives through May 7, offering leases on the Air Pure starting at $549 per month and financing rates as low as 1.99% APR. Buyers can also score up to $20,500 in savings, including a $1,000 on-site bonus and $4,000 in Tesla trade-in credits. Winterhoff told Fox Business that nearly half of Lucid’s new customers are former Tesla owners, a trend fueled by Tesla’s recent challenges, including reported attacks on its locations.

Industry Context: A Crowded Field

Lucid’s struggles come as the EV market grows more competitive. Rivian’s steady output and Tesla’s dominance underscore the challenge for smaller players like Lucid, which relies heavily on Saudi backing. Polestar, another premium EV brand, registered just 460 units in April, highlighting the difficulty of scaling in a Tesla-led market. For Lucid, mastering Gravity’s production is critical to capturing the booming electric SUV segment, where buyers prioritize reliability, range, and brand trust.

EVXL’s Take

Lucid’s Gravity is a bold bet on luxury and performance, but its April numbers are a wake-up call. The EV market doesn’t wait for latecomers, and with Rivian and Tesla charging ahead, Lucid needs to iron out its production kinks fast. For EV enthusiasts eyeing the Gravity’s sleek design and massive range, the delays are frustrating but not fatal—think of it like waiting for a high-performance engine to warm up. If Lucid can hit its 20,000-unit target in 2025, the Gravity could still carve out a niche among buyers craving a Tesla alternative with extra seats and swagger.

Photos courtesy of Lucid Motors