Ferrari Sets Timeline for First Electric Vehicle Reveal Amid Rumors of Delays

Ferrari plans to unveil the technological core of its first electric vehicle on October 9, 2025, during the company’s Capital Markets Day, marking a significant step in the luxury automaker’s shift toward electrification. CEO Benedetto Vigna reportedly expressed strong optimism during the Q2 2025 earnings call, emphasizing no setbacks in the project’s timeline. This development comes three years after Ferrari announced its entry into the EV market, with full production slated for 2026.

Multi-Stage Unveiling Process

Ferrari will reveal its inaugural EV in phases, beginning with the “technological heart” at the upcoming Capital Markets Day. The interior design concept follows in early 2026, leading to the complete debut later that year. This staggered approach allows enthusiasts to glimpse key innovations progressively. Vigna, who recently drove a prototype on a track, shared his enthusiasm: “I can tell you how excited we are for the upcoming launch.” Test mules disguised as Maserati Levante bodies hint at a grand tourer format, potentially diverging from a pure supercar design, though not necessarily an SUV.

The company maintains its commitment to starting deliveries in 2026, with the EV positioned as a low-volume model. Motor1.com reports a price exceeding $500,000, aligning with Ferrari’s premium positioning. This strategy reflects broader trends in the luxury EV sector, where high-end brands balance innovation with exclusivity to appeal to affluent buyers seeking sustainable performance.

CEO Addresses Speculation on Additional EVs

Rumors surfaced in June via Reuters, suggesting Ferrari delayed a second EV to 2028 due to lack of demand, with sources claiming zero interest and multiple postponements. Vigna directly countered this during the earnings call: “We never talked about a second or third electric car.” He clarified that no such model has been officially announced, rendering delay claims irrelevant. While internal developments remain undisclosed, Ferrari has not contradicted its public statements.

Vigna affirmed confidence in the first EV’s prospects, stating he is “very confident” in its success and that “there is not a single hour of delay.” This response underscores Ferrari’s cautious communication strategy, focusing on verified projects amid swirling industry speculation. The absence of official plans for follow-up EVs avoids premature commitments, allowing flexibility in response to market dynamics.

Broader Electrification Goals and Industry Context

Ferrari upholds its target for EVs to comprise 40 percent of annual sales by 2030, with hybrids at another 40 percent and combustion engines at 20 percent. The brand continues to champion its V-12 engine in models like the Purosangue SUV and 12Cilindri, pledging support until regulations prohibit it. This hybrid-inclusive roadmap balances tradition with electrification, preserving the Prancing Horse’s heritage while adapting to global emission standards.

In comparison, competitors face varied challenges. Lamborghini delayed its Lanzador to 2029, possibly incorporating a plug-in hybrid. Brands like Koenigsegg and Pagani report low customer interest in pure EVs, and Bugatti Rimac’s CEO noted waning demand for electric hypercars, impacting sales of models like the Nevera despite record-setting performance. Ferrari’s more restrained EV approach—avoiding extreme hypercar territory—may better suit current buyer preferences, prioritizing drivability and luxury over outright records.

This entry into EVs positions Ferrari to capture a niche in the growing electric luxury segment, where operational benefits like instant torque and silent operation complement economic factors such as reduced maintenance. Regulatory pressures, including tightening emissions rules, further drive this transition, though Ferrari’s low-volume strategy mitigates risks from fluctuating demand. As the reveal unfolds, enthusiasts watch closely for how this EV integrates Ferrari’s performance ethos with electric innovation, potentially setting benchmarks for the sector.

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