Germany‘s latest proposal to encourage businesses to adopt electric vehicles (EVs) through a tax break has been met with skepticism by the auto industry, potentially slowing the transition to cleaner transportation. According to a Bloomberg report, the plan, which allows companies to deduct 75% of EV purchase taxes in the year of acquisition, is seen as insufficient by industry leaders to drive significant change in corporate fleets.
Limited Scope of the Tax Incentive
Chancellor Friedrich Merz’s government is set to finalize this measure on June 4, 2025, before sending it to parliament for approval. The initiative aims to make EVs more financially appealing for businesses by reducing the tax burden on purchases. However, Thomas Peckruhn, acting president of the ZDK association, an auto industry lobby group, expressed doubts about its effectiveness. “Overall, this is a measure that does no harm, but also does not bring about a fundamental improvement,” Peckruhn stated in an emailed statement to Bloomberg. He added, “It is a first step – but nothing more.”
The tax break’s limitations lie in its narrow focus. It applies only to businesses purchasing EVs for company fleets, leaving out households and leasing companies—a significant portion of the EV market. This restriction could hinder broader adoption, as leasing firms and private buyers play a crucial role in scaling EV use across Germany.

Challenges in Germany’s EV Transition
Germany’s automotive sector, a cornerstone of its economy, is under pressure to shift away from combustion engines amid global competition and regulatory changes. The rise of Chinese EV manufacturers, known for offering cost-competitive models, has intensified the challenge. Additionally, the European Union and the United Kingdom have relaxed some emissions rules, slowing the urgency for EV adoption in the region. This has created a complex landscape for German automakers, who must balance innovation with market demands.
The proposed tax break comes at a time when EV sales in Europe are slipping. According to Bloomberg, economic uncertainty and reduced consumer spending are holding back demand. For businesses, the financial incentive of a 75% tax deduction may not be enough to offset the higher upfront costs of EVs compared to traditional vehicles, especially without additional support for charging infrastructure or operational costs.
Implications for EV Adoption and Infrastructure
From a technical perspective, the transition to EVs requires more than just purchase incentives. Businesses need access to reliable charging networks, particularly for fleets that may operate across regions. In the image provided by Bloomberg, an EV is shown charging at a station in Bingen, Germany, highlighting the growing presence of charging infrastructure. However, the availability and speed of chargers—such as whether they support fast-charging standards like CCS (Combined Charging System)—remain critical for fleet operators who rely on minimizing downtime.
Economically, the tax break could save businesses a notable amount on EV purchases. For example, if a company buys an EV for €50,000 (approximately $52,500 USD as of June 2025 exchange rates), the 75% tax deduction could reduce their taxable expense by €37,500 ($39,375 USD). Yet, without support for households or leasing firms, the overall impact on EV adoption rates may remain limited, as Peckruhn noted.
A Call for Broader Measures
The auto industry is urging the German government to consider more comprehensive policies to accelerate EV adoption. This includes incentives for private buyers, investments in charging infrastructure, and support for leasing companies that often drive EV accessibility. As part of a broader economic stimulus package, the tax break reflects a step in the right direction, but its scope may not meet the scale of the challenge. For EV enthusiasts and businesses alike, the hope is for more robust policies to ensure a smoother, faster transition to electric mobility in one of Europe’s largest automotive markets.
Photos courtesy of BMW
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