In the first quarter of 2025, Audi AG showcased a robust 30.1% surge in fully electric vehicle (EV) deliveries, reaching 46,371 units globally, despite a challenging economic landscape. This milestone, detailed in Audi’s Quarterly Update, underscores the premium automaker’s aggressive push toward electromobility, bolstered by a 12.4% revenue increase to $16.6 billion and a strategic model initiative gaining traction.

Electric Models Drive Demand

Audi’s EV portfolio, including standout models like the A6L e-tron unveiled at Auto Shanghai 2025, resonated strongly in key markets. Deliveries of fully electric vehicles soared by 169% in France, 120% in Switzerland, and 59% in Germany, reflecting growing consumer appetite for sustainable luxury. Western Europe saw an 86% spike in EV orders, signaling that Audi’s 2024 model initiative, which introduced updated electric and plug-in hybrid offerings, is hitting its mark. “Our model initiative is now, step by step, coming onto the global markets,” said CEO Gernot Döllner, highlighting the strategic repositioning driving these gains.

Audi’s Electric Surge: 30% Ev Delivery Growth Signals Bold Transformation In Q1 2025

The upcoming Audi A6 Avant e-hybrid and A6 Sedan e-hybrid, set for release in May 2025, promise electric ranges exceeding 62 miles, catering to EV enthusiasts seeking versatility without sacrificing performance. These plug-in hybrids, alongside ten new models by year-end, position Audi to capture a broader segment of the electrified market.

Financial Resilience Amid Challenges

Audi reported an operating profit of $578 million, achieving a 3.5% operating margin, up slightly from 3.4% in Q1 2024. However, a net cash flow deficit of $65.6 million, driven by investments in new platforms and the acquisition of Sauber Holding AG shares, reflects the costs of transformation. “Our key figures for the first quarter clearly show that we must continue to improve our efficiency,” said CFO Jürgen Rittersberger, emphasizing the need for agility in a volatile global economy marked by intensified competition and political uncertainties.

Despite a 3.4% dip in total Audi brand deliveries to 383,401 vehicles, the EV segment’s growth offset declines in traditional models. In China, deliveries fell 7% to 144,471 units due to fierce local competition, prompting Audi to tailor offerings like the AUDI E5 Sportback for tech-savvy buyers.

Regional Performance and Strategic Shifts

Europe’s EV deliveries climbed 50.4% to 25,129 units, while Germany recorded its best Q1 ever in markets like Poland and Austria. North America saw a 2.1% delivery drop to 48,599 vehicles, attributed to model transitions. Audi’s agreement with its works council, finalized in March 2025, aims to boost productivity at German sites, ensuring long-term competitiveness. This “agreement for the future” is a cornerstone of Audi’s strategy to navigate economic headwinds while scaling EV production.

EVXL’s Take

Audi’s Q1 2025 performance is a beacon for EV enthusiasts, proving that luxury and sustainability can thrive even in turbulent times. The 30% EV delivery growth isn’t just a number—it’s a promise kept to drivers craving high-performance electric rides. Yet, the cash flow hiccup reminds us that transformation comes at a cost. For EV owners dreaming of an A6 Avant e-hybrid, Audi’s focus on long electric ranges and fast-charging tech feels like a love letter to the road tripper in all of us. If Audi keeps this pace, 2025 could redefine premium EVs—just don’t be surprised if your neighbor’s new Audi hums past your gas station stop with a cheeky wink.

Photos courtesy of Audi