Tesla Spain Sales Drop 8.75% in November While EV Market Doubles

Tesla’s new car sales in Spain fell 8.75% in November compared to the same month last year, registering just 1,523 vehicles, according to data released Monday by industry group ANFAC. The decline comes as the broader Spanish electrified vehicle market doubled during the same period, report Reuters.

We’ve been tracking Tesla’s European struggles throughout 2025, and Spain is the latest data point confirming a troubling pattern: Tesla is shrinking in markets where EV adoption is accelerating.

A Tale of Two Markets

The November numbers follow an even worse October, when Tesla sales in Spain cratered 30.6% to just 393 vehicles. While Tesla’s year-to-date sales remain slightly positive at 5.56% growth, that figure obscures the real story.

The Spanish electrified vehicle market, which includes both fully electric vehicles and hybrids, has doubled in 2025. Tesla isn’t keeping pace. The automaker is growing at single digits while competitors surge.

Chinese Brands Eating Tesla’s Lunch

The beneficiaries of Spain’s EV boom aren’t Tesla or European legacy automakers. Chinese brands have captured the growth.

Through August, Chinese automakers sold 59,234 vehicles in Spain, more than double the 24,823 sold in the same period last year. BYD leads the charge with sales up 675% to over 14,000 cars. MG grew 58%, while Chery’s Omoda more than doubled.

“Until the arrival of BYD, if you wanted to buy an electric vehicle, you had to spend a hell of a lot of money,” BYD’s country manager for Spain and Portugal Alberto De Aza told Reuters.

The price gap tells the story. BYD’s Seal U DM-i starts at around 30,000 euros ($35,289) in Spain. Comparable plug-in hybrids from Volkswagen and Peugeot exceed 40,000 euros.

BYD’s Spanish dealership network has nearly quadrupled from 25 to almost 100 locations in one year. Meanwhile, legacy brands continue closing showrooms. Volkswagen and Audi dealerships in Spain fell 40% over the past decade.

The Broader European Picture

Spain’s data arrives as Tesla faces sales pressure across Europe. October registrations plunged 48.5% continent-wide. Germany, Sweden, Denmark, and the UK all reported steep declines.

Chinese brands have gone from 5% to 9% market share in Spain during 2025. That’s rapid displacement happening in real time.

EVXL’s Take

Spain confirms what we’ve been documenting since April: Tesla is losing the European EV market it once dominated. This isn’t a blip. It’s a structural shift.

We first reported on Tesla’s 36% Spain sales plunge in April, warning that Chinese competition and brand perception issues were converging. November’s data validates that analysis.

The contrast is stark. Tesla is up 5.56% for the year in a market that doubled. That’s not growth. That’s market share collapse in slow motion.

As we noted in our coverage of Tesla’s global sales crisis, the company faces simultaneous pressure in its three biggest markets. Europe is where the damage is most severe, and Spain is no exception.

The Model 3 and Model Y haven’t seen meaningful updates since 2020. That’s an eternity in a market where BYD and MG are rolling out fresh, affordable options every quarter.

What do you think about Tesla’s European struggles? Share your thoughts on the Chinese competition in the comments below.