Zeekr doet zijn intrede op de Europese EV-markt

Zeekr, de dochteronderneming voor elektrische voertuigen (EV) van Geely Auto, dringt door tot de Europese markt met twee van zijn premium elektrische voertuigen die nu beschikbaar zijn voor pre-order in Zweden en de Nederland. Customers can anticipate delivery of the Zeekr 001 estate and Zeekr X SUV models this coming autumn, with prices commencing at 59,490 euros and 44,990 euros respectively.

Spiros Fotinos, the head of Zeekr’s European business, unveiled the news at a launch event in Gothenburg. He explained that the Netherlands and Sweden’s advancement in the EV market offers a perfect starting point for Zeekr, providing valuable insights into consumer behavior before progressing to other European markets.

He expressed ambitions for expanding into Germany, France, Denmark, and Norway by 2024. Fotinos told Reuters, “Our plan is that through 2026 we will cover the majority of western Europe.” Zeekr is not stopping there, with several new models in development aimed at key segments of the European market.

Deze stap sluit zich aan bij andere Chinese EV-fabrikanten, zoals BYD, Xpeng, and Aiwaysdie zich op de Europese markt wagen in de hoop te profiteren van het groeiende EV-enthousiasme onder consumenten.

Meanwhile, European automakers are navigating a double-edged sword: falling sales of their vehicles in China where local EV manufacturers are gaining traction, and increased competition from Chinese EV imports on their own turf.

In terms of distribution, Zeekr plans to establish flagship stores in Amsterdam and Stockholm by year’s end, supplementing these physical locations with online sales. “There has been a lot of inherent inefficiency in the traditional distribution system,” said Fotinos, underlining the company’s strategic shift to combat escalating costs.

Foto met dank aan Wikipedia.