テスラ電気自動車で知られるコピタスは、ハンドメイドのコピタスを発売し、新たな市場に乗り出した。

ユニークな手作りデザイン

このコピタスは、伝統的にメスカルを飲むために使われる小さな陶器のカップで、オアハカ産の黒土から作られている、メキシコ.ひとつひとつ手作業で成形され、直火で焼かれたカップは、独特の個性を放っている。

地域社会を支える

In addition to their unique craftsmanship, Tesla’s copitas come with a commitment to social impact. A portion of the proceeds from these sales will support clean water systems, education programs, and artisan grants in rural communities throughout Oaxaca. Tesla highlights the importance of these contributions, noting that they are working with local production partners to ensure that these funds are reinvested effectively.

即完売

Despite their recent release, the copitas have already sold out. This rapid sell-out reflects both the popularity of Tesla’s brand and the appeal of the copitas’ unique, handmade quality.

詳しくはテスラショップ.

EVXL’s Take

Tesla’s expansion into lifestyle products, like these copitas, highlights the company’s innovative approach to brand diversification. By supporting local artisans and contributing to community development, Tesla is making a positive impact beyond the automotive industry. This move not only enhances their brand image but also aligns with their broader mission of sustainability and social responsibility.