Les événements ont pris une tournure passionnante, Tesla has announced record-breaking vehicle deliveries for the second quarter of this year. This follows the company’s strategic decision to lower prices to compete with other manufacturers, stimulating increased sales.

Tesla has cut prices in several significant markets like the US, UK, and China. This bold move was not without effect as other major car manufacturers in China reported a spike in sales in June.

Earlier this year, Tesla’s CEO, Elon Musk, stated his belief that prioritizing higher sales, even at the cost of lower profits, was the “right choice” for the company. True to his words, Tesla reported delivering a staggering 466,140 vehicles in the second quarter. This figure represents an over 80% increase compared to the same period last year.

Simultaneously, the company ramped up vehicle production to nearly 480,000 units. This strategy was integral to Tesla’s success. Bill Russo, CEO of advisory firm Automobility, observed that Tesla’s decision to become a “volume manufacturer” was key to the increase in sales.

Dan Ives, de la société d'investissement Wedbush Securities, a également déclaré apparemment commented on Tesla’s strategy. He dubbed Tesla’s price reductions in China, its second-largest market, a “smart poker move” that yielded enormous success.

However, Tesla’s triumph isn’t isolated. Over the same weekend, Beijing-based Li-Auto reported its all-time high monthly sales record, with 32,575 deliveries in June. Similarly, Shanghai’s Nio and Guangzhou’s Xpeng also saw impressive jumps in their monthly deliveries.

Tesla a mené une guerre sur deux fronts : faire face à une concurrence accrue dans le monde entier et gérer les conséquences de la hausse des coûts d'emprunt pour ses clients. L'entreprise a réagi de manière proactive en réduisant ses prix. En avril, M. Musk a précisé sur Twitter que ces réductions ne visaient pas à déclencher une "guerre des prix", mais plutôt à "permettre l'accessibilité à grande échelle".

Si ces réductions de prix ont entraîné une hausse des ventes de véhicules et une augmentation du chiffre d'affaires d'un trimestre à l'autre, elles ont également entraîné une baisse des bénéfices de 24% en raison de l'augmentation des coûts des matières premières et d'autres produits de base. Tesla devrait publier son rapport financier complet pour le deuxième trimestre le 19 juillet.

In conclusion, Tesla’s strategy of prioritizing volume over profit margin seems to be paying off with record-breaking sales. The automotive world watches with bated breath as we wait to see how this will impact the company’s financial report later this month.