Tesla is experiencing a surge in interest for its electric vehicles, with some U.S. stores reporting record test drive signups for the new 48-hour demo option. According to a recent update from EV enthusiast Sawyer Merritt, the extended test drives for the Model Y and Model 3 have attracted significant attention, with bookings stretching over the next four weeks at certain locations. This development highlights Tesla’s innovative approach to engaging potential buyers and the growing appeal of EVs in the U.S. market.

Extended Test Drives Spark Enthusiasm

Sawyer Merritt shared on X that “some Tesla stores around the US are seeing a record amount of test drive signups since yesterday, specifically with the 48-hour option.” He noted that the signup link for these extended demos has already seen 10,530 clicks, indicating strong consumer interest. The 48-hour test drive, available for the Model Y and Model 3, allows drivers to experience the vehicles in real-world conditions over two full days. This move eliminates the need for a prior invite, making it easier for anyone in the U.S. to schedule a demo directly through Tesla’s website at tesla.com/drive.

However, not all models are equally available. Merritt added that the Cybertruck, Tesla’s all-electric truck, is “booked out for the next month with the 48-hour option from the Century City Tesla store” in Los Angeles. This high demand underscores the Cybertruck’s unique appeal, despite its limited availability for extended demos.

Technology and Features Driving Interest

The 48-hour test drive option focuses on the Model Y and Model 3, two of Tesla’s most popular vehicles. The Model Y, a compact electric SUV, offers a range of up to 330 miles per charge, while the Model 3, a sleek sedan, delivers up to 353 miles. Both vehicles come equipped with Tesla’s advanced Autopilot system, a suite of driver-assistance features that includes adaptive cruise control and lane-keeping assistance. These models also feature Tesla’s signature minimalist interior, with a 15-inch central touchscreen controlling most functions, from navigation to climate settings.

The Cybertruck, though less available for test drives, has garnered attention for its rugged design and impressive specs. With a range of up to 340 miles and a towing capacity of 14,000 pounds, it’s marketed as a versatile option for those needing a high-performance electric truck. Its stainless steel exoskeleton and armored glass add to its futuristic appeal, making it a standout in Tesla’s lineup.

Implications for EV Adoption and Tesla’s Strategy

This surge in test drive signups reflects a broader trend of growing EV adoption in the U.S. The 48-hour demo allows potential buyers to fully experience the benefits of electric driving, such as instant torque, lower operating costs—averaging about $0.04 per mile compared to $0.14 for gas vehicles—and reduced environmental impact. By offering extended test drives, Tesla is likely aiming to convert curious drivers into committed buyers, especially as the company faces increasing competition from legacy automakers entering the EV space.

Operationally, Tesla’s strategy could strain store resources, as vehicles used for 48-hour demos are unavailable for immediate sale. However, the high engagement—evidenced by 693 likes and 80K views on Merritt’s post—suggests the approach is resonating with consumers. Economically, this could drive sales growth, especially if Tesla can maintain production to meet demand. On the regulatory front, the open-access test drives align with federal efforts to promote EV adoption through incentives like the $7,500 tax credit for new EV purchases.

Tesla’s innovative test drive program is a clear signal of confidence in its product lineup. As more drivers get behind the wheel of a Model Y, Model 3, or Cybertruck, the EV market may see a significant boost, further solidifying Tesla’s position as a leader in the industry.

Photos courtesy of Tesla