Tesla has introduced a new accessory for Modèle 3 et Modèle Y owners – projection puddle lights that display the Tesla wordmark on the ground when you open your car door. According to a tweet by Sawyer Merritt, these lights are now available for purchase in North America for $65 ($90 in Canada).
High-Definition Tesla Branding
The new projection lights offer a touch of luxury and brand recognition to Tesla’s more affordable models. As described in the product listing, they “present a high-definition Tesla wordmark onto the ground every time you open the door.” This subtle yet eye-catching feature adds a premium feel to the vehicle entry experience.
Easy Installation and Compatibility
Tesla is marketing these puddle lights as “easy-to-install,” making them an accessible upgrade for current Model 3 and Model Y owners. The package includes two projection lights – one for the driver’s side door and another for the passenger’s side.

Pricing and Availability
Priced at $65 in the US and $90 in Canada, these projection lights are now available through Tesla’s online shop. The product page allows customers to check compatibility with their specific Tesla vehicle by signing into their Tesla account.
What’s Included
The projection light kit includes:
- 1x projection light for the driver’s side door
- 1x projection light for the passenger’s side door
Installation instructions are also provided on Tesla’s website for those who want to tackle the upgrade themselves.
EVXL’s Take
This new accessory from Tesla shows the company’s ongoing efforts to enhance the ownership experience, even for their more mainstream models. It’s a small but significant addition that aligns with Tesla’s brand image of blending technology with style.
As we’ve seen in recent articles about Tesla’s innovations, the company continues to find ways to differentiate its products in the increasingly competitive EV market. While puddle lights might seem like a minor detail, they’re part of the broader picture of how Tesla is working to maintain its edge in both technology and brand appeal.
What do you think about these new projection lights? Share your thoughts in the comments below.
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