Tesla, conocida por sus coches eléctricos, se ha aventurado en un nuevo mercado con el lanzamiento de copitas artesanales, ya disponibles en EE.UU. por $55.

Diseño artesanal único

Estas copitas, pequeñas tazas de cerámica utilizadas tradicionalmente para beber mezcal, se elaboran con arcilla negra procedente de Oaxaca, México. Cada taza es única, moldeada a mano y horneada a fuego abierto, lo que les confiere un carácter inconfundible.

Apoyo a las comunidades locales

In addition to their unique craftsmanship, Tesla’s copitas come with a commitment to social impact. A portion of the proceeds from these sales will support clean water systems, education programs, and artisan grants in rural communities throughout Oaxaca. Tesla highlights the importance of these contributions, noting that they are working with local production partners to ensure that these funds are reinvested effectively.

Venta rápida

Despite their recent release, the copitas have already sold out. This rapid sell-out reflects both the popularity of Tesla’s brand and the appeal of the copitas’ unique, handmade quality.

Para más información, visite la página Tienda Tesla.

EVXL’s Take

Tesla’s expansion into lifestyle products, like these copitas, highlights the company’s innovative approach to brand diversification. By supporting local artisans and contributing to community development, Tesla is making a positive impact beyond the automotive industry. This move not only enhances their brand image but also aligns with their broader mission of sustainability and social responsibility.