DJI Automotive lleva la experiencia de los drones a los coches

DJI, the world’s leading drone manufacturer, is making significant strides in the automotive industry through its subsidiary, DJI Automóvil. Aprovechando su experiencia en tecnología de drones, DJI Automotive está supuestamente offering affordable autonomous driving solutions to Chinese EV makers, accelerating the adoption of advanced driver assistance systems (ADAS) in the country.

Soluciones ADAS asequibles para las masas

DJI Automotive’s autonomous driving technology is attracting attention from automakers due to its relatively low cost. The company offers Level 2 driver assistance technology, using cameras and algorithms to control a vehicle’s direction and speed, with prices starting at just 5,000 yuan ($692) per vehicle. This affordable solution is made possible by leveraging DJI’s drone technology, which enables self-driving capabilities without relying on expensive lidar, radar, or cutting-edge chips.

Asociaciones con grandes fabricantes de automóviles

DJI Automotive has already partnered with several major Chinese automakers, including Volkswagen, FAW Group, Dongfeng Motor, SAIC-GM-Wuling Automobile, and Chery Automobile. These partnerships have resulted in the integration of DJI’s autonomous driving technology into various vehicle models, with at least 20 models equipped with DJI’s technology set to launch in 2024.

Ampliación de capacidades y planes de futuro

DJI Automotive está mejorando continuamente sus soluciones de conducción autónoma, con planes para lanzar un producto con capacidades de autoconducción en carreteras normales a finales de 2024. Este producto costará unos 7.000 yuanes ($969) por vehículo y será apto para vehículos a partir de 150.000 yuanes ($20.760). La empresa también estudia asociarse con fabricantes de automóviles japoneses para ampliar su alcance más allá del mercado chino.

EVXL’s Take

DJI Automotive’s entry into the autonomous driving space is a game-changer for the Chinese auto industry. By leveraging DJI’s proven drone technology, the company is making self-driving capabilities accessible to a wider range of vehicles and consumers at an affordable price point. This move has the potential to accelerate the adoption of autonomous driving technologies in China and drive innovation and competition in the global automotive industry.

As more companies enter the fray and push the boundaries of what’s possible with autonomous driving, we can expect to see exciting developments in the near future, with drones playing an increasingly important role in shaping the future of transportation. DJI’s expertise in drone technology gives it a unique advantage in this space, and its partnerships with major automakers position it well to become a leader in the autonomous driving revolution.

Foto cortesía de DJI Automotive.