Lucid Group Inc.‘s interim CEO Marc Winterhoff has cautioned that proposed tariffs under President Donald Trump will elevate automobile production costs, affecting even vehicles assembled in the United States. This development stems from the automotive industry’s reliance on a global supply chain, which requires importing essential raw materials and components. In a Bloomberg Television interview, Winterhoff highlighted the inevitable price increases for American consumers.
Global Supply Chain Challenges
Automakers like Lucid face hurdles because their supply networks span multiple countries. Domestic production does not eliminate the need for foreign-sourced parts and materials. Winterhoff explained this dynamic clearly. “There’s a reason the supply chain is so global,” he said. This interconnected system means tariffs on imports will ripple through to higher manufacturing expenses. Building on that, the Newark, California-based company assembles its electric vehicles in the US, yet still imports items crucial for production.
This raises questions about broader industry trends. Electric vehicle manufacturers have optimized costs through international sourcing, but new tariffs disrupt those efficiencies. For EV enthusiasts, this could translate to pricier models, potentially slowing adoption rates amid already competitive pricing pressures.
Strategies to Mitigate Cost Increases
Lucid actively seeks ways to curb these impacts by localizing more of its supply chain. The company focuses on raw materials for lithium-ion batteries, a core component in EVs. In June, Lucid secured a deal with Graphite One Inc. to access US-processed graphite, which serves as a key battery ingredient. This move aims to reduce dependency on overseas suppliers and buffer against tariff-related hikes.
Winterhoff noted that such localization efforts represent a direct response to the changing economic landscape. EV owners might appreciate these steps, as they could stabilize long-term pricing and enhance supply security. However, the transition requires time and investment, and immediate relief remains uncertain.

Panasonic Partnership Evolves Amid Tariffs
Since 2022, Lucid has collaborated with Japanese electronics firm Panasonic Holdings Corp. to supply batteries, including the widely used 2170 cells. Pre-tariff economics favored this arrangement, bolstered by advanced manufacturing production credits that offset costs. Now, the partners work to source more cell raw materials domestically.
Winterhoff shared these details from Panasonic’s newest US battery plant in De Soto, Kansas. “I still have to say, and I hope Panasonic hears that, there is some room for improvement,” he said, “but also right now with the tariffs, this is a very good move for us.” Lucid plans to incorporate cells from this facility into vehicles starting next year.
This partnership underscores a shift toward US-based production. Panasonic aims for full output at the Kansas plant in 2025, which could support multiple EV makers. 4 For Lucid, integrating these cells aligns with broader goals to minimize tariff exposures.
Implications for EV Market and Consumers
Tariffs introduce economic pressures that could reshape the EV sector. Higher costs for raw materials like graphite and battery components might lead to elevated vehicle prices, affecting affordability for enthusiasts and everyday drivers. Winterhoff emphasized the direct impact.
“For the American consumers, vehicles are going to be more expensive under the tariff regime. There’s no other way around it,” Winterhoff said.
Operationally, companies must adapt supply chains, potentially accelerating domestic manufacturing investments. This trend supports regulatory pushes for US energy independence but challenges firms with established global operations. Economically, EV prices in USD could rise, though exact figures remain unspecified. Regulatory shifts, including tariffs, might also influence incentives like production credits, altering competitive dynamics.
Overall, Lucid’s warnings highlight a pivotal moment for the EV industry. As manufacturers localize, consumers may face short-term price adjustments, but long-term benefits could include more resilient supply chains. This evolution demands careful monitoring by EV owners navigating purchase decisions in a fluctuating market.
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