Electric vehicles (EVs) are rapidly gaining traction in the US, but is Tesla keeping pace?
En un giro reciente, las ventas de vehículos eléctricos en Estados Unidos se dispararon, superando las 300.000 unidades en el tercer trimestre. Sin embargo, el gigante del sector Tesla ha experimentado un descenso en su cuota de mercado, situándose en el nivel más bajo jamás registrado, según un estudio de Cox Automotive.
En Cox Automotive report revealed that Tesla’s control has shrunk to 50% of the market, a noticeable drop from the 62% it boasted in the first quarter.
Despite Tesla’s aggressive pricing strategy, spearheaded by the visionary Elon Musk, competitors aren’t standing still. As Tesla strives to maintain its dominance, other automakers are strategically slashing their prices, tackling challenges from high inflation and soaring borrowing costs.
"Los mayores niveles de inventario, la mayor disponibilidad de productos y la presión a la baja sobre los precios han contribuido a impulsar un crecimiento lineal y continuado de las ventas de vehículos eléctricos en el mercado estadounidense", señaló Cox, según Reuters.
This pricing battle led by Tesla brought the average EV price to $50,683 in September, a decrease from the previous month’s $52,212.

It’s not all gloom for Tesla, though. The upcoming launch of its eagerly awaited Cybertruck could reverse this trend.
"La empresa podría invertir la tendencia a la baja con el lanzamiento de su Cibercamión camioneta eléctrica", afirma la empresa de estudios de mercado.
But challenges persist. While Rivian Automotive exceeded delivery expectations for the third quarter, Tesla fell short. Production halts due to planned upgrades at Tesla factories for a new Model 3 version might be to blame.
In a concluding note from industry analysis firm Canalys: Tesla’s dominance in the US remains undisputed, but the growing appetite for diverse EV options indicates the game is far from over.

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