Slate Auto, a Troy, Michigan-based electric vehicle (EV) startup, has secured 100,000 reservations for its sub-$30,000 electric mini-pickup, backed by $700 million in funding from investors like Jeff Bezos, reports Automotive News. Targeting a late-2026 production start, the company’s innovative approach to affordable, customizable EVs is generating buzz among enthusiasts and industry analysts. Slate Auto pursues a bold strategy to disrupt traditional automotive manufacturing.

A Lean, Customizable EV Design

Slate’s “Blank Slate” pickup, roughly the size of a Subaru Crosstrek, is a rear-wheel-drive vehicle with plastic body panels, eliminating the need for costly paint shops. Priced under $20,000 with federal EV incentives (or $27,500 without), it offers 150 miles of range and 200 horsepower. An optional battery upgrade extends the range to approximately 240 miles, though pricing for this remains undisclosed. The base model skips frills like a radio or power windows, opting for manual hand-crank windows and a smartphone mount for infotainment.

Slate Auto’s $20,000 Electric Mini-Pickup Gains Traction With 100,000 Reservations

Customization is central to Slate’s appeal. Buyers can choose from accessories like vinyl wraps starting at $500, larger wheels, lighting upgrades, Bluetooth speakers, or an electric window kit. A standout option is the “SUV Kit,” a camper shell with three passenger seats, seat belts, airbags, and a roll bar, available in three versions. Slate provides DIY installation instructions or offers professional installation for a fee, catering to hands-on EV owners.

Disrupting Manufacturing Norms

Slate’s production strategy leverages a former printing plant in Warsaw, Indiana, avoiding high-cost metal stamping and paint facilities. “America has shown that it wants what we’re making,” the company stated in an email, emphasizing its lean, direct-to-consumer sales model. By minimizing fixed costs and partnering with an unnamed service provider, Slate aims to keep prices low while scaling efficiently.

The startup’s leadership, including CEO Chris Barman, a former Fiat Chrysler Automobiles engineering vice president, brings deep industry expertise. Additional executives with Rivian experience bolster Slate’s credibility. The $700 million funding round, closed in late 2024, includes heavyweights like Bezos Expeditions, General Catalyst, and TWG Global, signaling strong investor confidence.

Industry Trends and Challenges

Slate’s focus on affordability aligns with growing demand for budget-friendly EVs, especially as U.S. consumers face economic pressures. However, analysts like Doug DeMuro question the base model’s appeal, noting, “A normally equipped one that most people want is going to end up costing $35,000 and for that money you get 150 miles of range, 200 horsepower and a two-door truck.” DeMuro also highlighted the declining popularity of two-door vehicles, which could limit market traction.

Regulatory uncertainty looms as Republican lawmakers push to repeal the $7,500 federal EV tax credit, potentially raising Slate’s effective price. Despite this, the company’s 100,000 reservations—secured with a $50 refundable deposit—reflect strong consumer interest. Social media enthusiasm underscores the pickup’s appeal to DIY enthusiasts and cost-conscious buyers.

Blick in die Zukunft

Slate’s approach—combining affordability, customization, and lean manufacturing—positions it as a disruptor in the EV market. While challenges like limited range and potential incentive cuts remain, the startup’s experienced team and robust funding provide a solid foundation. As production nears, Slate’s ability to deliver on its promise of a sub-$20,000 EV will be critical to sustaining momentum.

Photos courtesy of Slate Auto / Motor1